ATORIE BRAND LAUNCH + LE SAINT MARTIN CAMPAIGN​​​

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For its inaugural brand campaign and product launch, our challenge was to give Atorie — a shopping platform with diverse sub-brands — a point of view all its own.

Beyond introducing the Le Saint Martin Bag as the brand's summer hero, editorial studio moments and intimate sensory mini-films draw us into Atorie's world — setting the tone for Atorie as a purveyor of quality, taste, and craftsmanship. Taking Le Saint Martin's storytelling from Los Angeles, to the streets of Paris Fashion Week, to the edge of the Canal Saint-Martin itself, these stories celebrate the brand's French heritage and the ineffable feeling of summer.